How we bring our purpose to life

We challenge the status quo in emerging markets.
We do what others said couldn’t be done. In ten years we have changed the way emerging market consumers
experience financial and health services by unlocking the power of mobile technology.

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EMERGING MARKET CONSUMERS

We address the unique problems of consumers in emerging markets. We created the concept of mobile micro-insurance where there was nothing before.

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EXPERIENCE

We make sure customers want BIMA to be part of their lives by focusing on the entire customer experience and we replicate this across countries and continents.

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FINANCIAL AND HEALTH SERVICES

We create integrated insurance, health and financial services that offer accessible, affordable products for the mass market.

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UNLOCKING THE POWER OF MOBILE

We combine technology with a human touch to fully serve our customers. We empowered agents with technology when others thought leveraging agents to sell low-cost insurance wouldn’t work.

Our Customer Promise

Our customer promises represent the commitments we make to each
and every customer. We use them as our compass to guide how we
design, distribute, and deliver our products and services.

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Simple

We design products that are
straightforward, with as few terms
and conditions as possible.

Trustworthy

We deliver a high-quality service to
our customers each and every time.

Affordable

We offer products that are relevant,
affordable and good value for money.

Caring

We treat our customers as
individuals. We educate customers on
the product and treat each customer
as a valuable person.

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