Asitha joined BIMA as Chief Technology and Commercial Officer in 2020. He leads Engineering, Product Management and Information Systems. He has over 20 years’ experience in technology and product management, having worked in such diverse environments as high growth private equity backed firms, large global enterprises and management consultancy.
Prior to BIMA, Asitha was CTO at Reevoo, a global provider of user generated feedback technology to leading companies in the automotive, retail and hospitality sectors. He has worked across a number of sectors, including fintech, media and information and martech.
Asitha holds a first class M.A. degree in Law from the University of Cambridge.