Global Customer and Marketing Insights Manager

TEAM:                    Global Marketing

LOCATION:           Singapore

TYPE:                     Full time

THE ROLE

We are looking for a seasoned Customer and Marketing insights Manager who will be responsible for discovering what consumers want, why they want it and understanding how we can bring about behaviourial change through in-depth quantitative and qualitative analysis using both primary and secondary research. Being part of the global Marketing team, we expect you to be the strongest voice of the customer inside MILVIK BIMA. This is an individual contributor role with a significant potential for growth and global impact. The role will be based in Singapore, which is one of our three global hubs. The role will work closely with global Growth, global Product and in country Marketing teams.

This is a rare opportunity to help build a fast growing rocket ship startup in fintech for health. We offer you a chance to be a part of an entrepreneurial team, a global scope, a culture that’s really committed to doing something good for millions of people, a competitive salary and a role which can easily grow from an individual contributor into a functional head as the company scales up.

PROFILE AND RESPONSIBILITIES

We are looking for people with a strong mix of the following:

  • Around 7 to 10 years work experience in customer and marketing insights in a regional or global role.
  • Strength in quantitative analysis and high levels of familiarity with qualitative analysis.
  • Currently based in Singapore
  • A strong team player in cross-functional project teams (product, technology, sales), providing customer insights expertise which will be relevant for both customer acquisition and retention.
  • Identify actionable and differentiating customer insight. Deliver these with high impact, clarity, and conviction.
  • Support ideation, concept development and exploration, including (where relevant) services & new business models, translating meaningful customer needs into winning product propositions.
  • Help to identify new business opportunities, championing customer trends and social listening.
  • Capable of understanding business needs, developing the research brief and undertaking multi-market research either directly or via agencies in the nine countries we operate in.
  • Be comfortable working with internal analytics team and third party data intelligence providers to uncover and unlock insights which translation into specific marketing and product actions.
  • Responsible for researching multiples sources of secondary data to summarize learnings on market trends, customer behaviours, industry sizing, competitive landscape that will input into the overall company growth opportunities.
  • When required, lead customer research to enable the Product and Marketing Managers to develop qualified product and communications concepts, benefit and claims that address customers unmet needs

PROCESS

  1. Screening interview – Hiring Manager (Global CMO)
  2. Interview loop with 2 to 3 people
  3. Case study presentation
  4. Final interview (if needed)