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BIMA


OUR GROUNDBREAKING MODEL COMBINES THE POWER OF MOBILE TECHNOLOGY WITH A UNIQUE AGENT-LED APPROACH TO CONSUMER EDUCATION TO BRING INSURANCE TO EMERGING MARKETS

BIMA success


We are one of the first players to create a model that delivers scale and profitability serving low income consumers

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BIMA is a disruptive force that has transformed the emerging market insurance landscape

BIMA SERVICES & DISTRIBUTION MODELS


We have developed a bespoke portfolio of over 40 microinsurance & mobile Health products for our growing range of innovative partners

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We pioneered the mobile-delivered insurance model in which customers can pay for insurance via deduction of prepaid airtime credit. This groundbreaking approach leverages our proprietary Mobile Insurance Platform, which integrates with mobile operators' existing tech infrastructure.

We have expanded our reach to include a wider range of partners, including some of the world's leading MFIs and we have launched an innovative a direct-to-consumer model. Each channel delivers fully digitalised registration, payment and claims process which customers can carry out via handset. 

BIMA approach


BIMA adds expertise to our partners at every stage of the process

BIMA partner

We believe that access is about more than affordability; it's about designing products and models that actually work for consumers that are new to the concept of insurance. Our unique agent distribution model is key driver of our success; we train and manage over 3,500 agents who each deliver one-to-one eduction before every sale. This model delivers unrivalled levels of product awareness and claims engagement. The strength of BIMA's client-centred approach delivers real success for our partners